Introducing Arken Finance’s New Brand Identity
New look, Bigger mission.
We’ve made some changes! Today, we’re excited to unveil Arken’s new brand identity — featuring a fresh color palette, updated typeface, and friendlier visuals. Here’s why —
Since 2020, Arken Finance has been on a mission to make DeFi accessible with an all-in-one trading platform. Back then, our main objective was all about abstracting DeFi complexities for users and builders with an all-in-one trading platform. However, as we embarked on a dedicated four-year journey, we quickly realized our strengths and weaknesses. We made a strategic pause and reflected on the bigger goal.
With the support of our community and investors, we’ve refined our focus to position Arken as the leading trading platform on the Viction network.
The new visuals and colors
Our new visuals reflect a perfect balance between playfulness and precision. The modern geometric designs capture our vibrant and innovative spirit, while keeping our commitment to clear, straightforward goals front and center. It’s all about bringing creativity and clarity together as we continue to push boundaries in finance. Color-wise, we keep the ‘eyecandy’ theme, but twist it with some ‘oomphs’ — AKA: neon!!
Product direction
You may have noticed some recent updates to our UI and app, all designed to make your trading experience faster, smoother, and more intuitive. These enhancements are just the start! We’re committed to continuously improving, so stay tuned for even more exciting features and updates coming soon.
Paving the path forward
Taking practical steps forward, we first want to team up with users, investors, and supporters with the ambition to transform their ideas into tangible products. Later this month, we’re excited to unveil new initiatives and our updated product roadmap, all centered on strengthening our community and delivering meaningful impact to traders. These efforts will focus on enhancing user experience, offering more value, and building deeper connections within the Arken Finance ecosystem.
While we’ve refreshed our look, the Arken experience you know remains the same. Our team of dedicated engineers, designers, and creators is still focused on making DeFiaccessible for everyone. You can count on us to continue delivering the top-notch user experience, security, and support that Arken is known for.
Stay tuned for what’s to come stay connected with the amazing community!
